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Introducing Geneva: an editorial car dealer website template for classic and prestige specialists

Blessing Dube
· 3 min read
Introducing Geneva: an editorial car dealer website template for classic and prestige specialists

Here at Vehiso, we build car dealer software that helps dealers showcase their stock in a way that does it justice, whether that stock is a forecourt of family runabouts or a handful of restored classics.

Some cars deserve more than a row of identical thumbnails. A classic with the original owner file. A restored sports car with a decade-long history. Cars like that have provenance, and the website carrying them should feel like it knows it.

Today we are introducing Geneva, our newest car dealer website template. Geneva is an editorial, auction-house-inspired design that gives your stock the gravitas of a printed catalogue.

A printed catalogue, on the web

We built Geneva around the visual conventions of editorial print design. The canvas is a soft cream rather than pure white. The display face is a serif, paired with a discreet sans for interface labels. Decks under headings are set in italic. Section dividers are hairlines and double rules, the way a printed catalogue separates one entry from the next. The header and footer are inverted to black bands, framing the page like the covers of a monograph.

It reads less like a marketplace and more like something a buyer might bookmark.

Three home page layouts

Each of Geneva's home page layouts is named after a piece of editorial design vocabulary:

  • Catalogue Cover: type-only, with a large serif headline centred on cream and the search form sitting beneath it
  • Editorial: a single featured vehicle, image on one side, italic deck copy and a call to action on the other, with prev and next arrows so you can rotate through your headline cars
  • Frontispiece: a full-bleed photographic plate with a hairline-bordered title plate centred over the image

You can pick whichever fits your dealership best and switch between them at any time through the website editor.

Key features

  • Cream and ink palette: a soft cream canvas with deep ink text, a deliberate signature that sets Geneva apart from every other theme on the platform
  • Serif display typography: every page reads with the rhythm of a printed publication, giving your stock a sense of curation
  • Editorial layout language: italic decks, hairline rules and inverted bands give every page the feel of a printed spread
  • Brand colour customisation: your primary colour drives the call-to-action buttons, while the editorial tone of the rest of the site stays intact
  • Fully responsive: designed and tested across phone, tablet and desktop
  • Fast loading pages: built for speed, which Google rewards in search rankings
  • SEO-friendly structure: clean URLs, proper headings and meta tags on every page
  • No coding required: set Geneva up from your Vehiso dashboard in a few clicks

Who is Geneva for?

Geneva is a natural fit for:

  • Classic and prestige specialists whose stock carries history worth presenting properly
  • Specialist dealers where every car has a story worth telling at length
  • High-end commission-sale outfits that want their listings to feel curated rather than catalogued
  • Any dealership that wants its website to feel less like a marketplace and more like a printed publication

If your stock has provenance, not just trim levels, Geneva is built for you.

Geneva or Venice?

Geneva sits alongside our existing premium theme, Venice, but they are doing different jobs. Venice is dark prestige, with a velvet-lined showroom feel. Geneva is daylight prestige: cream, editorial and quietly classical, designed for dealers whose cars carry history.

Both can work for the same kind of dealership; it really comes down to whether you want your site to feel like a showroom or a monograph.

Try Geneva today

If you are already a Vehiso customer, you can switch to Geneva from your dashboard right now. Open your website settings, select Geneva from the template options and your site will be running on the new theme immediately.

New to Vehiso? Start your 7 day free trial and try Geneva alongside the rest of our platform, including our dealer management system, finance integrations and lead tools.

Want to see how Geneva compares with our other themes first? Browse all of our car dealer website templates or read our guide on how to customise your car dealer website.

Ready to modernise your dealership?

Join independent dealers across the UK who run their business on Vehiso.