Vehiso vs Pinewood DMS
Vehiso ships a modern dealer website and a full DMS in 5 minutes from £49/month, with workshop, branded social posting, online payments, and MTD-ready Xero, QuickBooks, and Sage accounting included as standard. Here is how it compares to Pinewood DMS.
Vehiso is the modern, all-in-one car dealer platform: a customizable website, a full DMS, workshop management, branded social posting, AI tools, online payments, and MTD-ready Xero, QuickBooks, and Sage accounting integrations included from £49/month. It supports single-site, multi-location, used and new car dealerships - with self-serve onboarding so you can be live in 5 minutes. Pinewood, now Pinewood.AI, is a web-enabled dealer management system for car, truck, and motorcycle retailers in the UK and internationally, with manufacturer integrations, modules for sales and marketing, aftersales, book-keeping and accounts, role-based dashboards, and embedded business intelligence. It holds a large share of the UK franchise market, but it is a DMS rather than a website, is typically priced per employee, and is an implementation-led purchase built for franchise and multi-brand groups.
Pinewood DMS at a glance
Pinewood, now Pinewood.AI, is a web-enabled dealer management system for car, truck, and motorcycle retailers. It offers manufacturer integrations, modules for vehicle sales and marketing, aftersales, book-keeping and accounts, role-based dashboards, and embedded business intelligence. It holds a large share of the UK franchise market and is approved by a number of carmakers. It is a DMS rather than a website, typically priced per employee.
Strengths
- Deep manufacturer integrations for franchise and multi-brand groups
- Aftersales, accounts, and embedded business intelligence across departments
Where Vehiso wins
- Website and full DMS in one platform - Pinewood is a DMS only
- One monthly price from £49/month, not a per-employee license
- Self-serve onboarding - live in 5 minutes, no implementation project
- Native AI vehicle descriptions
- Native AI background replacement for stock photography
- In-app AI assistant that runs admin from a chat, plus daily AI recommendations
- One-click branded posting to Facebook, Instagram, and TikTok
- Direct Stripe, SumUp, PayPal, and Square online payments with no platform fees
Why dealers pick Vehiso
A website and DMS in one, at one simple price
Pinewood is a dealer management system, so a website is a separate cost and provider on top. Vehiso gives you the website and the full DMS in one product on one subscription from £49/month, rather than a per-employee license.
Self-serve, not an implementation project
Sign up, brand the site, push your stock, and go live the same day. An enterprise DMS implementation makes sense at franchise scale but is heavy going for a small independent.
Native AI, included as standard
AI vehicle descriptions, AI background replacement, and an in-app AI assistant with daily recommendations ship with every plan. Pinewood is built around manufacturer integrations and business intelligence rather than these tools.
Vehiso vs Pinewood DMS side-by-side
How the two platforms compare on price, setup, and what is included.
| Feature | Vehiso | Pinewood DMS |
|---|---|---|
| Built for | Independent dealers | Franchise and multi-brand groups |
| Pricing model | From £49/month | Typically per employee, per year |
| Website included | Yes, in every plan | No, DMS only |
| Setup time | 5 minutes, self-serve | Implementation-led |
| Free trial | 7 days, no card, instant | Not a self-serve trial |
| Manufacturer integrations | Not the focus | Extensive |
| Marketplace listings | AutoTrader, Motors, eBay Motors, Cazoo, Gumtree + more | AutoTrader |
| AI vehicle descriptions | Available | Not the focus |
| AI background replacement | Available | Not the focus |
| AI assistant & daily recommendations | Available - in-app assistant + daily insights | Not the focus |
| AI Agents (automated customer outreach) | Included - scheduled & triggered outreach | Not the focus |
| Branded social posting (FB/IG/TikTok) | Included - one-click or automatic | Not the focus |
| Online payments | Stripe, SumUp, PayPal, Square, no platform fees | Not advertised as native |
| Customer-facing workshop | Included - job cards, health checks, online booking | Aftersales modules |
| Accounting & MTD | Xero, QuickBooks, Sage - all MTD-ready | Built-in book-keeping and accounts |
| Multi-language support | 7 languages (EN, DE, FR, ES, IT, NL) | Available (international) |
Frequently asked questions
Common questions from dealers comparing Vehiso with Pinewood DMS.
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Switch to Vehiso →This comparison is based on publicly available information about Pinewood DMS at the time of writing and reflects our understanding of each platform. Features, plans, and pricing change over time, and Pinewood DMS is not affiliated with or endorsed by Vehiso. Always confirm the latest features and pricing directly with each provider before making a decision.

