Google Vehicle Ads for Car Dealers
Vehiso gives you a private feed of your stock for your own Google Merchant Center, so your vehicles can appear in Google vehicle ads with their photo, price, mileage and location, and clicks go to the vehicle's page on your own website.
Hundreds of dealer websites built and counting
Google vehicle ads switched on
Merchant Center fetches your stock on a schedule
Each vehicle links to your website
Your stock, in vehicle ads on Google
Google vehicle ads show buyers a vehicle's photo, price, mileage and dealership location right in Google search. To run them, Google needs an up-to-date list of the vehicles you have. Vehiso builds that feed from the stock list you already keep, so the vehicles in your ads are the vehicles you actually have.
Switch on Google vehicle ads under Stock Feeds & Integrations in Vehiso and you get a private feed URL. Add it once to your Google Merchant Center as a scheduled fetch, and Google picks up your stock automatically on that schedule, so prices, photos and sold vehicles stay up to date without uploads. Clicks go to the vehicle's page on your Vehiso website.
Google vehicle ads are in open beta in the UK. You need your own dedicated Google Merchant Center account with a UK business address, and you apply to Google for vehicle ads. The ads run as Performance Max campaigns in your own Google Ads account, and ad spend is paid by you directly to Google. Vehiso does not charge for clicks.
Why dealers connect Google vehicle ads to their stock
Vehicle ads are only as good as the feed behind them. Building it from your stock list keeps it accurate without extra admin.
One stock list, one more channel
The same stock record that powers your website and your other channels feeds Google, so there is no second list to keep up to date.
Ads that link to your own website
Every vehicle ad links to the vehicle's page on your Vehiso website, so buyers who click see your full advert, your finance options and your contact details.
Nothing fails silently
Vehicles Google would reject are held back, and Vehiso shows you why, so you can fix them instead of finding out in Merchant Center.
Managed with your other channels
Google vehicle ads appear alongside AutoTrader, CarGurus, Motors, Facebook & Instagram and your other channels in Vehiso, with the same per-vehicle status and filters.
What the feed sends, and what it holds back
Google vehicle ads are included in every paid Vehiso plan, with nothing extra to buy from Vehiso.
A private feed for Merchant Center
Vehiso gives you a private feed URL of your stock, which you add once to your Google Merchant Center as a scheduled fetch.
Photo, price and mileage
Each vehicle's photo, price and mileage come straight from your stock record, so the ad shows what your website shows.
Your dealership location
Each branch is matched to its Google Business Profile by a store code, so ads show where the vehicle is. Multi-branch dealers are supported.
A link to your website
Clicks go to the vehicle's page on your Vehiso website, where buyers can see finance options and get in touch.
Vehicles Google would reject are held back
A vehicle with no photo, colour or price, or with a price shown plus VAT, is kept out of the feed, and Vehiso shows you the reason.
Leave vehicles out
Leave individual vehicles out of Google vehicle ads while they stay on your website and your other channels.
See stock feed management →·See the Facebook & Instagram integration →·See our car dealer websites →
Set up in four steps
Once Google has approved your Merchant Center account for vehicle ads, you add your feed once and Google keeps your stock up to date from then on.
Switch on Google vehicle ads
Turn on Google vehicle ads under Stock Feeds & Integrations in Vehiso and copy your private feed URL.
Add the feed to Merchant Center
In your dedicated Google Merchant Center account, add the feed URL as a scheduled fetch.
Match your branches
Match each branch to its Google Business Profile by a store code, so ads show the right dealership location.
Run your ads
Run Performance Max campaigns in your own Google Ads account to show your vehicles in Google vehicle ads.
What you need before you start
Google decides who can run vehicle ads. Apart from your Vehiso plan, these are Google's requirements.
- A paid Vehiso plan, with your stock on your Vehiso website.
- Your own dedicated Google Merchant Center account with a UK business address.
- Approval from Google for vehicle ads. You apply to Google, and vehicle ads are in open beta in the UK.
- A Google Ads account to run Performance Max campaigns, with ad spend paid by you to Google.
Frequently asked questions
Everything you need to know about Google vehicle ads for car dealers on Vehiso.
Ready to put your stock in front of buyers on Google?
Join Vehiso and get Google vehicle ads, a dealer website, DMS and stock feeds for your other channels, from £49/month.
Get Google vehicle ads →