> ## Content Index > Fetch the complete content index at: https://www.vehiso.com/blog/llms.txt > Use this file to discover other available public pages before exploring further. # Introducing Market Price Comparisons: Your Price Against the Local Market, on Every Vehicle - URL: https://www.vehiso.com/blog/introducing-market-price-comparisons/ - Published: 2026-11-03T08:00:00.000Z - Updated: 2026-11-03T08:00:03.000Z - Description: See how each vehicle is priced against similar ones for sale within 50 miles, with a mileage-adjusted market price, right in the Vehiso DMS. UK dealers, in Beta. - Author: Blessing Dube - Tags: Dealer Management System, Stock management, Product update You know the routine. A car comes in, the prep is nearly done, and someone has to put a price on it. So out comes the laptop. Same make, same model, filter by gearbox, set the radius, scroll. Write a few figures on the back of an envelope. Try to remember whether that one at £11,795 had 38,000 miles or 58,000\. Do it again for the next car. [Market price comparisons](https://www.vehiso.com/features/market-price-comparisons) were built to replace that routine. It works. It is also a slow, fiddly way to answer a simple question: where does my price sit against everyone else's round here? And it only gets done once. Nobody runs the search again three weeks later, when the cars it was compared with have sold and new ones have turned up. [Market price comparisons](https://www.vehiso.com/features/market-price-comparisons) do that searching for you, for every vehicle, and keep doing it. They are available now for UK dealers on a paid plan, in Beta. ## What it does Market pricing sits on each vehicle's summary in the Vehiso [dealer management system](https://www.vehiso.com/dealer-management-system), and at the top of its advert details. Every vehicle with a make, model and price is compared overnight with similar vehicles for sale within 50 miles of your branch. The comparison is kept up to date every few days after that, so the figure you see is not a snapshot from the day the car arrived. Your branch's postcode sets the search area, so the comparison is local to you, not to the country as a whole. ## What "similar" means This matters, because a comparison is only as good as what it is compared with. A vehicle counts as similar when it is the **same make, model and gearbox**, and was **registered within a year either side** of yours. So a manual 2019 Focus is compared with manual Focuses from 2018 to 2020, not with automatics, and not with something five years older that happens to share a badge. ## What you see for each vehicle One panel, everything you need to price with confidence. **Above, in line or below.** A clear label tells you whether your price is below the market, in line with it, or above it. **The difference in pounds.** Your price, the market price and the gap between them, side by side. No mental arithmetic. **The middle of the market.** The price range the middle half of similar vehicles are advertised at. That tells you how wide the market is, not just where its centre is. A tight range and a wide range call for different decisions. **Every vehicle compared.** The similar vehicles behind the figures, each with its price, mileage and how far away it is. Open one to visit the selling dealer's website, so you can see for yourself what it looks like and how it is presented. **When it was searched.** Every result shows when the search ran, so you know how fresh the figures are. ## How the market price is worked out The market price is the **median**: the middle price of the similar vehicles found. That is deliberate. One unusually cheap car with a problem, or one hopeful listing at a silly price, does not drag the figure around. When enough of the similar vehicles show their mileage, the market price is **adjusted for your vehicle's mileage**. Mileage moves a used vehicle's price more than almost anything else, so a low-mileage car should not be compared as if it were average, and nor should a high-mileage one. ## When there are too few to compare If fewer than three similar vehicles are for sale nearby, you do not get a market price. Instead, Vehiso tells you how many it found. We think that is the honest answer. Two cars is not a market, and a confident-looking figure built on one or two adverts would do more harm than none at all. Rarer models and older vehicles are the most common cases. ## Search again whenever you like Changed the price? Corrected the specification? You do not have to wait for the next update. Press **Search again** from the vehicle's page and it checks there and then. ## A guide, not a rule Market pricing helps you decide. It never changes a price for you. **No price changes unless you or your team change it.** If you decide to move a price after looking at the panel, you change it in the DMS as you normally would, and your website updates from the same price. **The figures are a guide.** This is in Beta, so the data may be incomplete or out of date. Use it alongside your own research and your own knowledge of the car, the way you would any valuation. A car that is above the market is not automatically overpriced. It might have a better spec, a fuller history, or simply be a better example than the ones it is compared with. That judgement is still yours. Our guide on [how to value a used car for your forecourt](https://www.vehiso.com/blog/how-to-value-a-used-car-for-your-forecourt/) covers the rest of what goes into a price. ## Behind the AI Price Advisor The same comparisons feed the [AI Price Advisor](https://www.vehiso.com/blog/introducing-ai-price-advisor/), which reviews your stock every night and suggests price cuts for vehicles that are not selling. Being priced above similar vehicles nearby is one of the reasons it looks at, and a suggested cut says how many similar vehicles it was priced against. So the two work together. Market pricing shows you where every vehicle stands. Price Advisor picks out the ones that are standing still and suggests what to do about them, within the guard rails you set. Neither changes a price without you. If the market says a car is above the line but you would rather not move your marketplace price, the [clearance page](https://www.vehiso.com/blog/introducing-clearance-page/) is another option: a lower price on your own website only, with the saving shown. ## Who can use it Market price comparisons are for UK dealers on a paid Vehiso plan. Any vehicle with a make, model and price at a branch with a UK postcode is compared. That means two things worth checking before you start. Your branch needs a UK postcode, because that is what sets the search area. And your vehicles need a make, model and price, because without those there is nothing to compare. ## A few honest limits **It is in Beta.** We are still improving it, and the data may be incomplete or out of date. Treat it as a guide and do your own research before setting a price. **UK only.** Comparisons are available for branches with a UK postcode. **Thin markets get no figure.** With fewer than three similar vehicles nearby, you get a count instead of a market price. That is intentional, but it does mean rarer stock will often have no market price to look at. **Advertised prices are not sold prices.** The comparisons come from vehicles other dealers are currently advertising for sale. That tells you what the competition is asking, which is not always what cars actually change hands for. **It cannot see condition.** Two cars with the same make, model, gearbox, year and mileage can still be very different cars. The panel cannot tell you which one has the scuffed alloys. ## Which plan it is on Market price comparisons are included on every paid Vehiso plan, from £49 a month, for UK dealers. They are not part of the Free plan, and they are in Beta while we keep improving them. The full comparison of plans is on the [pricing page](https://www.vehiso.com/pricing). If you are still pricing cars from a laptop and the back of an envelope, open a vehicle in the DMS and let the panel do the searching. Find out more on the [market price comparisons](https://www.vehiso.com/features/market-price-comparisons) page. ## More from the Vehiso blog - [Introducing the AI Price Advisor](https://www.vehiso.com/blog/introducing-ai-price-advisor/) - [Introducing the clearance page](https://www.vehiso.com/blog/introducing-clearance-page/) - [How to value a used car for your forecourt](https://www.vehiso.com/blog/how-to-value-a-used-car-for-your-forecourt/) - [Vehicle valuations for car dealers](https://www.vehiso.com/blog/how-to-value-a-used-car-for-your-forecourt/) - [Stock and sales reports for car dealers](https://www.vehiso.com/blog/stock-and-sales-reports-car-dealers/)