> ## Content Index > Fetch the complete content index at: https://www.vehiso.com/blog/llms.txt > Use this file to discover other available public pages before exploring further. # Introducing the AI Price Advisor: Price Cuts With a Reason Behind Them - URL: https://www.vehiso.com/blog/introducing-ai-price-advisor/ - Published: 2026-11-02T08:00:00.000Z - Updated: 2026-11-02T08:00:02.000Z - Description: Vehiso's Price Advisor reviews your stock prices every night and suggests cuts for slow-selling vehicles, with a plain-English reason and your minimum margin kept. - Author: Blessing Dube - Tags: AI tools, Dealer Management System, Stock management, Product update Every forecourt has one. The car that looked like a good buy, got a full valet and a fresh set of photos, and has now been sitting there long enough that everyone walks past it without looking. That is the vehicle [AI Price Advisor](https://www.vehiso.com/features/ai-price-advisor) is for. Eventually someone says it out loud. "Knock five hundred off the Focus." Why five hundred? Because it is a round number. Why the Focus and not the Corsa next to it, which has been there nearly as long? Because the Focus is the one you noticed. And nobody stops to check whether five hundred off still leaves the car making any money once the prep bill is counted. That is how most price cuts happen. Not badly, exactly. Just by feel, on the day someone remembers, with no record afterwards of whether it worked. [Price Advisor](https://www.vehiso.com/features/ai-price-advisor) is our attempt to put some reasoning behind that decision, while leaving the decision with you. ## What it does Price Advisor sits in the Vehiso [dealer management system](https://www.vehiso.com/dealer-management-system). Every night it reviews your stock prices and suggests a price cut for vehicles that are not selling. Each suggestion comes with a short, plain-English reason. If you do not want to wait for the overnight run, press **Review prices now** and it checks your stock straight away. It has its own page in the DMS, where you can work through every suggestion in one sitting, and every vehicle gets a **Price advice panel** of its own, so the suggestion is there when you open the car. ## The reasons it looks at A suggestion is only useful if you can see why it was made. Price Advisor tells you which of these it found: **Priced above similar vehicles nearby.** It compares your vehicle with similar ones for sale near you, and says how many it compared against. These comparisons are available in the UK and are in Beta. **Above the AutoTrader retail valuation.** If your price sits above the valuation, that counts. **Rated high by AutoTrader.** If AutoTrader's own price rating has your vehicle down as high, that counts too. **No enquiries despite views.** People are looking at the car and nobody is picking up the phone. That usually means the price is doing the talking. **Days in stock.** Sometimes the honest answer is simply that the car is getting old on the forecourt. The other reasons, such as days in stock and enquiries against views, do not depend on the market comparisons, so they still work where comparisons are thin. ## Rules set the price, AI explains it This is worth being precise about, because "AI pricing" makes some dealers nervous, and rightly. **Rules set the suggested price.** They work from how long the vehicle has been in stock, how it compares with similar vehicles nearby, the AutoTrader retail valuation and price rating, and enquiries against views. **AI writes the explanation.** Once the rules have settled on a figure, AI writes a short note on why, in plain English, so you can judge each suggestion in seconds rather than decoding a list of scores. A typical note reads something like: this car has had plenty of views but no enquiries for two weeks, it is priced above similar vehicles nearby, and a small cut should bring it into line. If your margin limited the cut, it says so. ## Guard rails you set The quickest way to lose money on aged stock is to cut it in a panic. So Price Advisor works inside limits you choose, never around them. **Minimum margin.** The least profit a suggested price may leave, after the purchase price and costs. It never suggests a price below that line. **Largest single cut.** The biggest reduction, as a percentage, it may suggest in one go. No surprise suggestions to drop a car by a third overnight. **Minimum days in stock.** How long a vehicle must be in stock before it gets a suggestion at all. A car that arrived last week is left alone. When your margin is the thing holding a cut back, it tells you: "Held back to keep your minimum margin." That line matters. It means you can see the difference between "this is the right price" and "this is as low as you told me to go". Two more protections are built in. A vehicle with no purchase price gets no suggestion, because without one there is no way to know what margin is left, and the panel asks you to add it. And vehicles getting recent enquiries are left alone. If the phone is ringing about a car, now is not the time to cut it. That margin figure is only as good as the costs on the vehicle, which is why we keep banging on about recording prep properly. Our piece on [in-house prep costs and vehicle margin](https://www.vehiso.com/blog/in-house-prep-costs-vehicle-margin/) explains why, and the [Preparation board](https://www.vehiso.com/blog/introducing-vehicle-preparation-board/) keeps a running prep cost on every vehicle as it goes. ## Nothing changes until you say so Price Advisor suggests. It does not act. Every suggestion waits for you. **Apply** it and the price changes. **Dismiss** it and nothing happens. You can do either from the Price Advisor page or from the Price advice panel on the vehicle. When you apply a suggestion, the price updates on your Vehiso website and on AutoTrader together, if the vehicle is listed there. The two never disagree, and nobody has to remember to log into a second system to match them up. Every price change is recorded in a price history, along with who made it: the price advisor, a member of your team, or an import or automation. Six weeks later, when someone asks why the Focus is priced where it is, the answer is on the vehicle. ## The Results tab: did the cuts actually work? This is the part we think dealers will come to rely on. Most price cuts disappear the moment they are made. Nobody looks back to check whether the car sold faster, or whether it would have sold anyway. The Results tab does that looking back for you. It shows: - vehicles reduced - total reduced - average days in stock when reduced - sold since - median days to sell after the cut And it compares the price advisor's cuts with price cuts made in other ways. So if you suspect your own instinct is better than the suggestions, or worse, you can see it in the figures rather than argue about it. ## Where it fits Price Advisor works best alongside two other pieces. The comparisons with similar vehicles nearby come from [market price comparisons](https://www.vehiso.com/blog/introducing-market-price-comparisons/), which show every vehicle's position against the local market on its own page. Price Advisor uses the same comparisons, which is why a suggested cut can tell you how many similar vehicles it was priced against. And if you would rather run an offer on your own website without moving your AutoTrader price at all, the [clearance page](https://www.vehiso.com/blog/introducing-clearance-page/) lets you set a website-only price and show the saving. Different tool, different job: Price Advisor changes the price everywhere, a website price changes it in one place. ## A few honest limits **It suggests, you decide.** Price Advisor will not tell you that a buyer is coming back on Saturday, or that the car has a quirk only your sales team knows about. Read the reason, then use your own judgement. **Market comparisons are UK only and in Beta.** Outside the UK, or where too few similar vehicles are for sale nearby, the suggestion leans on the other reasons instead. **No purchase price, no suggestion.** If your stock records are missing purchase prices, Price Advisor will ask for them rather than guess. **It is only as accurate as your costs.** The minimum margin is worked out after the purchase price and costs. Costs that never make it onto the vehicle cannot be protected. ## Which plan it is on Price Advisor is included with the AI features on every paid Vehiso plan, from £49 a month, with no extra AI add-on. It is not on the Free plan. You can switch it off at any time in AI feature settings. The full comparison of plans is on the [pricing page](https://www.vehiso.com/pricing). If you have a few cars on the forecourt that everyone has stopped seeing, let the price advisor take a look at them tonight. Start at the [AI Price Advisor](https://www.vehiso.com/features/ai-price-advisor) page and see what it would suggest, and why. ## More from the Vehiso blog - [Introducing market price comparisons](https://www.vehiso.com/blog/introducing-market-price-comparisons/) - [Introducing the clearance page](https://www.vehiso.com/blog/introducing-clearance-page/) - [In-house prep costs and vehicle margin](https://www.vehiso.com/blog/in-house-prep-costs-vehicle-margin/) - [How to value a used car for your forecourt](https://www.vehiso.com/blog/how-to-value-a-used-car-for-your-forecourt/) - [Stock and sales reports for car dealers](https://www.vehiso.com/blog/stock-and-sales-reports-car-dealers/)